Flyers are single‑page printed marketing materials designed to promote events, products, services, or special offers in a simple and direct way.
They’re typically printed on paper or cardstock, ranging from lightweight (around 80–130 gsm) to heavier stocks (up to 200–300 gsm) for a more premium feel.
Common sizes include A6 (105 × 148 mm), A5 (148 × 210 mm), A4 (210 × 297 mm), and US letter (8.5″ × 11″), with custom sizes available for special needs.
Flyers can be printed single‑sided or double‑sided, allowing more space for information, images, and calls to action.
They support full‑color printing (CMYK) so bold graphics, brand colors, and eye‑catching visuals can be used to attract attention.
Designers can choose custom fonts, sizes, and typography styles to make the headline and message stand out clearly.
A flyer’s layout and color palette can match a brand’s identity, with options like spot colors or Pantone hues for precise brand consistency.
Flyers may include images, logos, QR codes, and contact details, making them versatile for announcements, menus, coupons, or event schedules.
Because they’re easy to distribute by hand, mail, or display racks, flyers are popular for local marketing, store promotions, and community events.
Overall, flyers are cost‑effective, highly customizable, and simple to produce in short or large runs, helping businesses quickly share key messages with a broad audience.